Privacy Policy

Last Updated: January 13, 2026

This privacy statement explains our collection, use, and disclosure of personal information. And, it applies to Goodwell Technologies, Inc. and to our controlled affiliates and subsidiaries (“Goodwell”). References to our “services” in this statement include our websites, online and offline forms, products, and services, such as our LiveChannel Platform and www.livechannel.com

Goodwell services are intended for and provided to businesses and other organizations (our actual or prospective “Enterprise Customers”), and not individual consumers or end-users. In some cases, by providing those services, we process personal information of consumers or end-users at the direction of our Enterprise Customers. When we do, we do so as a service provider or a “data processor” to those organizations, but we do not control and are not responsible for the privacy practices of those organizations. This privacy statement does not apply to personal information we process as a service provider or data processor on behalf of our Enterprise Customers. If you are a consumer end-user of one of those organizations, please review that organization’s privacy statement and direct any privacy inquiries to that organization.

Personal Information We Collect

The personal information we collect depends on how you interact with us, the services you use, and the choices you make.

We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.

Information you provide directly. We collect personal information you provide to us. For example:

  • Name and contact information. We collect full name, username or alias, and contact details such as email address, postal address, fax number, and phone number.
  • Demographic data. In some cases, such as when you register or participate in surveys, we request that you provide age, gender, marital status, and similar demographic details.
  • Professional or employment-related information. We collect information about your current role, such as organization name, occupation, job title, and similar professional and employment details.
  • Content and files. We collect the photos, documents, or other files you upload to our services; and if you send us email messages or other communications, we collect and retain those communications, which may include audio or video recordings.
  • Account access information. We collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to an account, which may considered “sensitive personal information” under certain laws.

Information we collect automatically. When you use our services, we collect some information automatically. For example:

  • Identifiers and device information. When you visit our websites, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration. As further described in the “Cookies and Similar Technologies” section below, our websites and online services store and retrieve cookie identifiers and other data.
  • Geolocation data. Depending on your device and app settings, we collect approximate geolocation data when you use our services.
  • Usage data. We automatically log your activity on our services, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website.

Sources of personal information. We collect personal information from a variety of sources, including:

  • Information provided by you or your organization. You (or the organization you work for) may provide personal information to us directly or automatically, as described above.
  • Third parties. Third-party applications and services, including social networks you choose to connect with or interact with through our services and analytics providers (as further described in the “Cookies and Similar Technologies” section below).
  • Co-branding/marketing partners. Partners with which we offer co-branded services or engage in joint marketing activities.
  • Service providers. Providers we engage that collect or provide data in connection with work they do on our behalf, including companies that determine your device’s location based on its IP address, provide our chat, email, telephone, and videoconferencing services, provide website analytics, fraud detection and prevention services, and cloud-hosting services.
  • Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.

When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.

Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to operate our websites and services and to help us collect data, including usage data, geolocation data, and identifiers and device information.

What are cookies and similar technologies?

Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.

Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos or plug-ins) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.

How do we and our partners use cookies and similar technologies?

We, and our analytics providers, use these technologies in our  services to collect personal information (such as the usage information and identifiers and device information) when you access and use our services.. This data is used to store your preferences and settings, enable you to sign-in, analyze how our services perform, track your interaction with the service, develop inferences, combat fraud, and fulfill other legitimate purposes. We and/or our providers also disclose the data we collect or infer with other providers for these purposes. For more information about the providers that collect personal information on our services, please see the “Our Disclosure of Personal Information” section of this statement.

What controls are available?

There are a range of controls available through browsers and elsewhere. See the “Choice and Control of Personal Information” section below for details.

Our Use of Personal Information

We use the personal information we collect for purposes described in this privacy statement or as otherwise disclosed to you. For example, we use each of the categories of personal information: we collect for the following purposes:

  • Service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services.
  • Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting and preventing fraudulent or illegal activity, and meeting our legal obligations.
  • Services improvement, development, and research. To improve our services, develop new services or features and conduct research.
  • Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services.
  • Customer support. To provide customer support and respond to your questions.
  • Communications. To communicate with you for administrative purposes, including order confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
  • Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners (see the “Choice and Control” section of this statement for information about how to change your preferences for promotional communications).

We combine data we collect from different sources for these purposes, and to give you a more seamless, consistent, and personalized experience.

Our Disclosure of Personal Information

We disclose personal information with your consent or as we determine is necessary to complete your transactions or provide the services you have requested or authorized. In addition, we disclose each of the categories of personal information described in this statement to the following categories of providers, for the following business purposes:

  • Service providers. We provide personal information to vendors or agents working on our behalf for the purposes described in this statement. For example, companies we’ve hired to provide customer service support, host our communications or other data, or assist in protecting and securing our systems and services may need access to personal information to provide those functions.
  • Affiliates. We enable access to personal information across our subsidiaries, affiliates, and related companies, for example, where we share common data systems or where access helps us to provide our services and operate our business.
  • Retail Partners. If you use our business services to facilitate a purchase by consumers from or through our retail partners, we will disclose certain data with our retail partners to help them fulfill your transactions, support returns and customer services, and other purposes described in their privacy policies.
  • Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
  • Legal and law enforcement. We will access, disclose, and preserve personal information when we believe doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement, national security, or other government agencies.
  • Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to:
    • protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
    • operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
    • protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.

Analytics companies also collect personal information through our services including identifiers and device information (such as cookie IDs, device IDs, and IP address), approximate geolocation data, usage data, and inferences based on and associated with that data, as described in the “Cookies” section of this statement. These companies may combine this data across multiple sites to improve analytics for their own purpose and others.

Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to disclose personal information to them, that information is governed by their privacy policies.

Finally, we may disclose de-identified information in accordance with applicable law.

Choice and Control of Personal Information

We provide a variety of ways for you to manage the personal information we hold about you, including choices about how we use that information. In some jurisdictions, these controls and choices may be enforceable as rights under applicable law.

Access, portability, correction, and deletion.  If you wish to request access to, or correction or deletion of, personal information about you that we hold, you can contact us as described in the “How to Contact Us” section below.

However, to the extent permitted by applicable law, we reserve the right to decline requests that are unreasonable, excessive, prohibited by law, could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the data relates.

Communications preferences. You can choose whether to receive marketing and promotional communications from us by email. If you receive marketing or promotional email messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the “How to Contact Us” section below. These choices do not apply to certain informational communications including surveys and mandatory service communications.

Browser or platform controls.

  • Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies may be deleted and may need to be recreated.
  • Do Not Track. Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. There is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls described above.

Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, and the automatic connection to the web servers that host those images.

Except for the automated controls described above, if you send us a request to exercise your choices, to the extent permitted by applicable law, we may decline requests in certain cases. For example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, or would interfere with a legal or business obligation that requires retention or use of the data. Further, we may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law. If you receive a response from us informing you that we have declined your request, in whole or in part, you may appeal that decision by submitting your appeal using the contact method described at the bottom of this privacy statement.

“Shine the Light” Law. Additionally, under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.

We comply with this law by offering our customers a choice about the disclosure of personal information to third parties for their direct marketing purposes, and you can make or change such choice by using contact methods described at the bottom of this privacy statement.

California Customers may request further information about our compliance with this law by emailing . Please note that businesses are required to respond to one request per California Customer each year and may not be required to respond to requests made by means other than through the designated email address.

Retention of Personal Information

We retain personal information for as long as necessary to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.

Security of Personal Information

We take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction.

To help us protect personal information, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts.

Changes to This Privacy Statement

We will update this privacy statement when necessary to reflect changes in our services, how we use personal information, or the applicable law. When we post changes to the statement, we will revise the “Last Updated” date at the top of the statement. If we make material changes to the statement, we will provide notice or obtain consent regarding such changes as may be required by law.

How to Contact Us

If you have a privacy concern, complaint, or a question for Goodwell, please contact us by emailing or writing to us at the address below.

Chief Privacy Officer

c/o Goodwell Technologies, Inc.

2018 156th Ave NE

Bellevue, WA 98007, USA